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SEO & Social Media
SEO and organic social media marketing work together to create value and provide relevance for your audience. Any good digital marketing strategy should do its best to have both SEO and social media working together, in tandem. In this article, we will look at following ways that SEO works together with social media to bring more visitors to your site.

Social Media Allows for Content Promotion
Social media can (indirectly) help your search engine ranking is through content promotion. Social media allows you to take the quality content you have worked hard to produce and promote it on several channels. 
Your goal should be to turn your best organic content into social media content so you can then encourage engagement and drive traffic back to your site.

Social Sharing Can Lead to Link Building
Social media can also lead to authentic, high-quality links from influential websites. Influencers use social media as much as (or even more than) anyone else. With your content out there on the same channels they’re on, there’s a good chance they’ll see it and link to it from their own websites or blogs. 
Social media is also useful for SEO because it encourages more external sites to link to your content, and the more diverse external links you have, the more authority you’ll gain in Google’s eyes.

Social Media Encourages More Engagement
Social media can improve your site’s SEO is through increased engagement. 
Engagement helps to not only improve your online reputation but also to make connections and generate leads for your business. Content that gets tons of engagement on social media platforms will rank for the topics they cover.

Increased Brand Awareness Improves Your SEO Rankings
Social media contributes to SEO is through increasing brand awareness. Increasing your reputation on social media, through increased engagement and publishing consistent, high-quality content, will lead to increased online brand presence. 
An ever-increasing brand presence will lead to more branded searches on Google over time. The more branded searches your brand receives, the higher it’s likely to rank for non-branded keywords.